Pure Property Management – Cape Town

Meet the Pure Property Team

We have built an excellent reputation within the property management and property letting industry, with both landlords and tenants!

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Who We Are

Empowering Excellence: The Heart of Pure Property Management

Our team are rock stars (metaphorically, not literally)! We have built an excellent reputation within the property management and property letting industry, with both landlords and tenants! Our incredible team are central to this.

We recruit the best people from within and from outwith the lettings sector and once they are part of the Pure PM family we do our best to hold onto them by constantly developing them to fulfil (and exceed) their career and personal aspirations during their time with Pure. It’s simple really; we believe if we care for and look after our team then they’ll look after our landlords, our tenants and our properties with the same level of genuine care.

A Bit More About Us

If we’re going to do it, we’re going to do it right!

We’re Ashley and Lynette, just recently married!
We grew up in Cape Town and Ashley became involved in property in his early 20’s.

“I purchased my first property on auction in about 1995, my dad was my bank! That was my first introduction to buying property on auction, renting & then “flipping” the property. It worked…not well, but it worked! I’ve refined my processes, systemised my processes and replicated my processes! Now it works very well!”I started Pure Property Management in 2012 out of necessity. The letting agency I was working with, just didn’t cut it!
Property is my passion and I love to see things work!

I love to see how property can give people the power to choose.

I love to see how property can bring financial freedom.

My mantra is: If we’re going to do it, we’re going to do it right!

On this basis our service will always improve through innovating and not accepting ‘good enough’. We’re creating an outstanding place to work and our commitment to culture and service has helped us grow from humble beginnings to where we find ourselves today. We’re always looking to improve systems, always looking to innovate.
Since 2012 we’ve grown at a steady pace, adapting to the needs of individuals & innovating to stay ahead of ever changing legislation.

We’re so proud of our business, our team and our growing reputation. As our employee and customer base has grown, so has our appetite and ability to do more. We have an opportunity and a responsibility to continue to progress and increase our impact as a sector-leading company and world-class employer and we are grabbing this opportunity with both hands.

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Our Vision Is At The Core Of Who We Are

Our Vision is to build a property organisation by providing property solutions in the rental & property investment sector, bringing about financial freedom while reducing the potential risks & stress of owning these assets.